This Privacy Policy explains how pk79 collects, processes, stores and protects your personal data when you use our platform. We are committed to handling your information with transparency, integrity and respect — particularly for our Pakistani user base.
All personal data held by pk79 is stored using industry-standard encryption and access controls. We do not retain data longer than necessary for its stated purpose.
pk79 does not sell, rent or trade your personal information to third-party marketing companies under any circumstances.
You have the right to access, correct, restrict and request deletion of your personal data. Submit requests to our support team at any time.
We use cookies to improve your experience on the pk79 platform. Our Cookie Policy section explains exactly what we use and why.
This Privacy Policy ("Policy") describes how pk79 ("we", "us", "our") collects, uses, discloses, stores and protects the personal data of users ("you", "your") who access or interact with the pk79 platform at pk79.cam ("Platform").
pk79 operates as an English-language online gaming and sports-betting information platform serving Pakistani users. Our user base spans major cities across Pakistan, including Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan and Peshawar. We recognise that the privacy and security of personal data is of paramount importance to Pakistani users, particularly given the sensitivity of gaming-related data.
This Policy applies to all personal data we process in connection with the Platform — whether collected through registration, account activity, customer support interactions, payment processing or technical platform use. By using the Platform, you acknowledge that you have read and understood this Policy.
This Policy governs data processing conducted by pk79 in connection with the Platform. It does not govern the data practices of third-party service providers, payment processors or linked external platforms. Users should review the privacy policies of any third-party services they use in connection with their gaming activity.
The following terms carry these meanings throughout this Privacy Policy:
| Term | Meaning |
|---|---|
| Personal Data | Any information relating to an identified or identifiable natural person, including name, email address, CNIC number, IP address and account activity records. |
| Processing | Any operation performed on personal data, including collection, storage, use, disclosure, alteration, transfer or deletion. |
| Data Controller | pk79 — the entity that determines the purposes and means of processing personal data collected through the Platform. |
| Data Subject | The individual whose personal data is being processed — in this context, you, the user of the pk79 Platform. |
| Consent | A freely given, specific, informed and unambiguous indication of the data subject's agreement to the processing of their personal data. |
| Cookies | Small text files placed on your device by the Platform to enable functionality, analytics and session management. |
| KYC | Know Your Customer — the identity and age verification process, which involves collection and processing of identity documents. |
| Third Party | Any individual or entity other than you and pk79, including service providers, payment processors and analytics platforms. |
pk79 collects personal data that is necessary for operating the Platform, providing support services and complying with applicable regulatory obligations. The categories of personal data we collect include:
KYC identity documents — including CNIC copies, passport scans and selfie images — are treated as sensitive personal data and are processed under strict access controls. These documents must only be submitted through the Platform's official HTTPS-secured verification portal. Never submit sensitive identity documents through WhatsApp, Telegram or any unsecured channel.
pk79 collects personal data through the following channels and methods:
pk79 processes personal data only for specified, explicit and legitimate purposes. The primary purposes for which we process your data are set out below:
| Purpose | Description |
|---|---|
| Account Management | Creating, maintaining and operating your registered account on the Platform, including authentication, balance management and preference settings. |
| Identity Verification | Verifying your identity, confirming age eligibility (18+) and satisfying KYC and AML obligations required under applicable regulatory frameworks. |
| Transaction Processing | Processing deposits and withdrawal requests, recording financial transaction histories and supporting cashier operations. |
| Customer Support | Responding to your support enquiries, resolving disputes and maintaining records of communications for quality assurance and audit purposes. |
| Platform Security & Fraud Prevention | Detecting and preventing fraudulent activity, account misuse, money laundering, underage access and other platform integrity threats. |
| Responsible Gambling | Recording and applying responsible gambling tool settings (deposit limits, self-exclusion, session limits) set by you or applied by the platform under duty-of-care obligations. |
| Legal & Regulatory Compliance | Meeting obligations under applicable laws, responding to lawful regulatory requests and maintaining records required by the operator's licensing jurisdiction. |
| Platform Improvement | Analysing aggregated and anonymised usage data to improve Platform performance, user experience and content relevance for Pakistani users. |
| Marketing Communications | Sending promotional content, bonus offers and platform news to users who have provided explicit consent. You may withdraw consent at any time. |
pk79 processes your personal data on the following legal bases, depending on the nature of the processing activity:
pk79 does not sell, rent or trade your personal data to third parties for their own commercial purposes. We share personal data only in the following limited circumstances:
When you make a deposit or withdrawal, your transaction data is shared with the relevant payment processor as necessary to complete that transaction. Payment method names referenced on this Platform — including Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah — are cited as familiar Pakistani payment context only. Data shared with any specific processor depends on which payment methods are actually active in the live cashier at the time of your transaction.
pk79 may transfer your personal data to servers or service providers located outside your country of residence, including outside Pakistan. Where such international transfers occur, we take appropriate steps to ensure that your personal data receives an adequate level of protection in accordance with this Policy.
Safeguards that may be applied to international transfers include:
By using the Platform, you acknowledge that your personal data may be processed in jurisdictions outside Pakistan, which may have different data protection laws than those applicable in your country of residence. Where local Pakistani law imposes specific requirements on international data transfers, we will endeavour to comply with those requirements to the extent applicable to our operations.
pk79 retains personal data only for as long as necessary to fulfil the purposes for which it was collected, as described in this Policy, and to comply with applicable legal and regulatory retention obligations.
| Data Category | Indicative Retention Period |
|---|---|
| Account registration data | Duration of account activity, plus a minimum of 5 years following account closure, subject to regulatory requirements. |
| KYC / identity verification documents | Minimum of 5 years from the date of submission or account closure, in line with standard AML record-keeping obligations. May be longer where required by the operator's licensing jurisdiction. |
| Financial transaction records | Minimum of 5 years from the date of each transaction for AML compliance and audit purposes. |
| Customer support communications | Up to 3 years following the close of the relevant support interaction, for quality assurance and dispute resolution purposes. |
| Marketing consent records | Until consent is withdrawn, plus a reasonable period to demonstrate that the withdrawal has been actioned. |
| Session and technical logs | Typically up to 12 months, subject to security and fraud investigation requirements. |
| Responsible gambling records | Duration of account activity plus the period required to honour self-exclusion commitments or other protective measures. |
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised. Anonymised and aggregated data that no longer identifies any individual may be retained indefinitely for statistical and analytical purposes.
pk79 uses cookies and similar tracking technologies (such as pixel tags and session tokens) to operate and improve the Platform. This section explains what cookies we use, why we use them and how you can manage your cookie preferences.
Cookies are small text files placed on your device (computer, smartphone or tablet) by a website when you visit it. They allow the website to recognise your device on subsequent visits, remember your preferences and provide a more personalised experience. Cookies do not grant access to your device or to your other personal files.
| Cookie Type | Purpose | Basis |
|---|---|---|
| Strictly Necessary | Essential for the Platform to function — session management, login authentication, security tokens and load balancing. The Platform cannot operate without these cookies. | |
| Functional | Remember your preferences such as language settings, display options and last-visited sections, improving your experience without requiring repeated manual selections. | |
| Analytics | Collect anonymised data on how users interact with the Platform — pages visited, time spent, navigation paths — to help us improve content and performance for Pakistani users. | |
| Marketing | Used to deliver relevant promotional content and to measure the effectiveness of marketing campaigns. These cookies are only activated with your explicit consent. |
You can manage or disable non-essential cookies through your browser settings at any time. Most browsers allow you to refuse cookies, delete existing cookies or receive a notification when a new cookie is set. Please note that disabling certain cookies may impair Platform functionality. Instructions for managing cookies are available in your browser's help documentation.
Depending on the applicable data protection framework and your jurisdiction of residence, you may hold some or all of the following rights with respect to your personal data processed by pk79. We are committed to facilitating the exercise of these rights in a timely and straightforward manner.
You have the right to request a copy of the personal data we hold about you, together with information about how it is being processed. We will respond to access requests within a reasonable timeframe.
You have the right to request correction of any inaccurate or incomplete personal data we hold about you. You may also update certain data directly through your account settings.
You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected. This right is subject to overriding legal retention obligations — for example, KYC and financial records that must be retained for AML compliance cannot be deleted on request before the mandatory retention period expires.
You may request that we restrict the processing of your personal data in certain circumstances — for example, while the accuracy of data you have contested is being verified, or where processing is unlawful but you prefer restriction over deletion.
Where processing is based on your consent or on a contract, you may request that we provide your personal data in a structured, commonly used, machine-readable format so that you can transfer it to another service provider where technically feasible.
You have the right to object to processing of your personal data where that processing is based on our legitimate interests, including profiling for marketing purposes. Where you object to marketing processing, we will cease such processing promptly.
Where we process your data based on consent — including marketing communications and non-essential cookies — you have the right to withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing that occurred prior to withdrawal.
To exercise any of the rights described above, please contact our support team. Email address is provided in plain text in Section 16 of this Policy. We will respond within a reasonable timeframe and may request identity verification before processing your request to protect your data from unauthorised access.
The pk79 Platform is strictly for adults aged 18 years or older, or the higher minimum age required by the relevant operator and/or license jurisdiction. We do not knowingly collect personal data from individuals under 18 years of age.
If you are a parent or guardian and believe that a minor has submitted personal data to the Platform without your consent, please contact us immediately using the details in Section 16. Upon verification, we will take prompt steps to delete the relevant data and close any associated account.
pk79 employs KYC age-verification procedures to detect and prevent underage access. Any account found to have been registered by or on behalf of a person under the required minimum age will be closed immediately and any associated funds will be handled in accordance with applicable regulatory requirements.
pk79 implements appropriate technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, alteration or disclosure. These measures include:
No data transmission over the internet or storage system can be guaranteed to be entirely secure. While we take our security obligations seriously, we cannot provide an absolute security guarantee. In the event of a data breach that poses a risk to your rights, we will notify affected users as required under applicable law.
The pk79 Platform may contain references to or contextual mentions of third-party services — including payment method names such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah. These references are provided as familiar Pakistani payment context only. pk79 does not operate or control these external services, and these references do not constitute links to or endorsements of those providers.
Where the Platform contains any links to third-party websites or services, please note that those third parties operate under their own privacy policies, which are independent of this Policy. pk79 is not responsible for the privacy practices, content or data security of any third-party platform. Users are encouraged to read the privacy policies of any external services they interact with in connection with their gaming activity.
pk79 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, regulatory guidance or Platform functionality. The effective date displayed at the top of this page will be updated to reflect the date of the most recent revision.
Where changes are material — for example, changes to the categories of personal data we collect, the purposes for which we process it, or the rights available to you — we will endeavour to provide reasonable advance notice through the Platform, such as a notice on the homepage or through an account notification.
Your continued use of the Platform following the publication of a revised Privacy Policy constitutes your acknowledgement of the updated terms. If you disagree with any change, you should cease using the Platform and, where applicable, close your account.
We recommend that Pakistani users review this Policy periodically, particularly following major changes to Pakistan's data protection regulatory landscape, which continues to develop as the country implements more formal data protection legislation.
If you have any questions about this Privacy Policy, wish to exercise your data rights or want to raise a complaint about how your personal data is being handled, please contact the pk79 support team. Contact details are provided below in plain text only — email addresses are not clickable links.
Plain text only — not a clickable link. Please include "Privacy Request" in the subject line.
Available 24/7 through your account dashboard for general support queries, including initial privacy questions and data access requests.
We aim to respond to all privacy-related enquiries within a reasonable timeframe. For identity verification purposes, we may ask you to confirm your identity before processing certain data rights requests to ensure we do not disclose personal data to an unauthorised party.
For related legal documents, please also review our Terms & Conditions and our Responsible Gambling guidance.
All data transmitted between your device and the pk79 Platform is protected by TLS encryption. Sensitive stored data — including identity documents submitted for KYC — is encrypted at rest behind strict access controls.
pk79 does not sell, rent or trade your personal data to third-party marketers, data brokers or advertising networks. Your data is used only for the purposes described in this Policy.
Personal data is kept only as long as necessary. Once the applicable retention period expires, data is securely deleted or anonymised. We do not retain your data indefinitely without justification.
We support your right to access, correct, restrict, delete and port your personal data. Submit a request to our support team at any time and we will respond promptly after verifying your identity.
CNIC copies, passport scans and selfie images are classified as sensitive data and handled with enhanced access controls. Always submit KYC documents through the official Platform verification portal — never via chat apps or email.
Promotional communications are sent only to users who have explicitly opted in. You can withdraw consent and unsubscribe from marketing at any time through your account settings or by contacting support.
Our support team is available 24/7 to assist with data access requests, consent withdrawals and any other privacy-related queries. You can also explore our other policy documents for a complete picture of your rights and obligations on the Platform.